“Trust” appears in so many organisational values and mission statements, however do the companies themselves identify what the word means to them.
Barclays are one of the few companies to question the place and the sentiment it holds. They have decided to define the purpose of the business before they begin to let their customers trust them again.
It should be an eye opener to a lot of institutions – think about what you do and let your customers know why you are there before you can say do business with me because of who I am! Brand names are not enough in themselves, the economic downturn has taken away built in trust.
If we returned to “back to basics” and conducted relationship orientated business we would take more individual responsibility and begin to trust again.
For a workshop on “Trust” contact the nuggets team – 01483 898936
or if you would like a copy of a book on “Trust” email nuggets – firstname.lastname@example.org
“Man’s goodness is a flame that can be hidden but never extinguished” Nelson Mandela