Neil Berkett departing Virgin Media Chief Executive was yesterday named as the new chairman of Guardian Media.
I attended a LeadersIn event recently where Neil explained and talked through his time at Virgin Media and some important components of leadership-
“Don’t segregate your life anymore – business and personal collides
Choice is around how you manage the collision
Do you have a re-entry pill after your holiday?
Consumers now expect you to be a force for GOOD and to be RELEVANT
- Be authentic
What is the secret of turnaround success?
- Shine the torch down a tunnel – what can you see?
- What resources – what do you need to get through the tunnel?
- Engage with team – stand on the tank you have to lead and be seen.
- Simplify what is wrong
- Art of strategy is execution
During his time at Virgin Media he saw a consumer shift in behaviour – spotify/Netflix/love film no longer separate devices. He also explained how you can miss changes he gave his mother as an example 20 years of technology passed her by but she totally gets the IPad
One of his key successes at Virgin is the team he said they were hard wired to the brand and understood what it meant to be Virgin on the inside
Worked on the 4000 field team – behavioural capability, example when they arrive at a property respect that the mother is the host, take off your shoes.
Customer satisfaction surveys which they labelled the heart beat scores rose dramatically due to the focus on behaviours.
We wish Neil the very best of luck in his new role – they are very lucky to have an authentic leader.