- Develop loyalty – make doing business with your company enjoyable and make your clients feel special. What do you do when they place an order?:-
- send a thank you card
- send fruit
- send a book
it will dependent on your business. It is the little things that make them feel valued.
- Front of mind – Identify your top 5 Clients and keep them front of mind. Constantly communicate with them, and remember the personal things about them.
- Building Trust – Position yourself as an expert and share your knowledge. Keep connecting and make sure it is at a personal level. Show your testimonials, display on company literature. Do what you say you are going to do!!
- Creating referrals – thank people for their business take them out to lunch and ask for referrals.
- Proud to be in business – give everyone an experience who comes into contact with you and your organisation
Photograph – Matt Harris www.mjhpictures.com