Knowing and understanding your own personal brand is all about asking yourself the right questions, uncovering what you are about. What is underneath the packaging, who YOU really are.
There is a lot written about authenticity and being genuine. A strong foundation that is based on truth will be the way to secure a true brand.
“The most exhausting thing in life, I have discovered, is being insincere.” – Anne Morrow Lindbergh author of “Gift from the Sea”
Being some-one you are not is hard work, think about Actors playing characters, often twice a day for a matinee and evening performance they are exhausted. If you are not true to yourself you run the risk of eventually being found out, famously in the 1990s was a pop duo Milli Vanilli. Their first album earned them a Grammy for Best New Artist. It materialised the duo could not sing and had been lip synching to the music. Their Grammy was revoked and no-one heard from them until sadly the tragic accidental death in 1998 of one of the pair. This is an extreme example of not being who YOU really are.
The path to a true brand starts with key questions:-
7 questions – from the Personal Branding Guru – William Arruda