Simon Sinek’s TED talk, asks us to look at our businesses and Start with why? Why do you do what you do? People will do business with you because of why you do it not because of what you do.
Why do you get out of your bed in the morning. I love my business and understanding why I do what I do is the easy part.
The test is the “celery test” do you do your Why everyday. Sinek says that if you want to start eating healthily then celery must be in your shopping trolley. So if you have the clarity of Why do you put it to the test everyday. The Why is made up of a contribution and an impact. At nuggets the Why is “Helping people to think and work differently (the contribution) so that they can enjoy their best life (impact). The celery test is making sure that I do this everyday.
The discipline of How is often that unique thing that your business does that sets you apart from your competitors. Mine is colourful learning, the most comments I get from delegates is the colourful materials and often the colourful clothing of “me”. The discipline which sounds an odd word to use, is all about the continuity. When I am tired and think do I need a flip chart or heaven forbid I decide to just wear black, that is when I am not being true to the How?
What we do? the really dull part and in a nutshell either your job title or the transactional side of the business. However successful businesses ensure that the What is consistent. So the processes and practises in place mean that any interaction with your business does look and feel the same. If you attend a coaching session with nuggets does it feel the same as a workshop.
Start with Why? is all about finding not creating. Your why is deep routed within you and is totally intrinsic to who you are.
It is harder to find the Why in larger organisations, however certainly not impossible and so good for teams. The Why gives you followers and motivates, inspires and meaning to their day to day jobs. In his workbook Finding your Why, Sinek says you can have several Whys within an organisation, described as nesting. Different departments have their own nests and there is an accumulation however somehow they all factor into the main contributions and impact of the company.
As an individual take time to think about Why you are getting out of bed. Start by thinking of verbs (doing words) something that is the contribution:-
Then think about what the impact of that contribution has on people you come into contact with throughout the day. This will be the celery test as to whether you are making difference and whether you really feel your Why?
We are running an open workshop over Zoom on Thursday 29th April at 10.00am GMT – Developing Emotional Intelligence the cost is £40 per delegate. Please do get in touch if you wish to secure a place by emailing email@example.com