“What gets measured gets done…” Tom Peters
Objectives setting should be seen as an important exercise and not just an unnecessary layer of bureaucracy.
The scene needs to be set that everyone is involved and that they set their own objectives. Everyone needs to “Begin with the end in mind” – Stephen Covey, what do you want to achieve and how will you feel if it happens.
You need to get excited at the direction the objective could take you in. This will occur by taking an inside out approach, already imagining “What will be happening…?”
Also to understand the relevancy of the objective you need to reverse the psychology “What won’t be happening if I don’t set this objective?” This tells you whether it was realistic in the first place.
Stretch objectives takes us just a little further from our comfort zone this means we appreciate and value the effort to achieve. Setting an easy objective leads to complacency and does not move our performance within an organisation.
Objectives provide a story and a history of progression without them it is a book without chapters.
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