Last week I recorded four nugget videos.
I worked with The Lifestyle Video Company who were professional and most importantly fun and relaxing.
The theme of the videos was “How to make learning stick?”.
Matt Pereria from the Lifestyle Video Company guided us by what worked in his experience. He suggested a series of videos with content that linked to each other. The timing was also crucial, Matt advised us to work towards 60 seconds or less for each film.
He said the key was good planning and lots of rehearsal, create a script and practise so that it felt as natural as possible.
Matt said we were to think about what we wanted to sell to a client, what would a conversation sound like to a key contact. Most importantly what could we do for them? He said take time to think about their pain points, and how we could problem solve for them.
“People in the nicest possible way don’t care about your business, they only care about what your business can do for them”
We did not want to end up with just a lovely video selling our business with lots of features and no obvious benefit.
Our message needed to be what we can give others and a call to action.
We came up with:- “Make learning stick!”
Businesses want learning and development that is going to cause minimum disruption, and they want to see a return on investment. They need to know that it has made a difference and that the content will be remembered and implemented.
Below is my summary of what I learnt from the filming:-
- 60 seconds or less – get the timing right
- Solve their problems
- Don’t just sell features
- Link the videos – theme the content
- Be yourself and enjoy it
- Project your business and you
- Be confident
- Include a call to action – what next…
- Have a supporter – friend or colleague watching
- Work with a professional video making company
Please do get in touch to “make learning stick” firstname.lastname@example.org
For a professional video get in touch with Matt Pereira at https://www.thelifestylevideocompany.co.uk